How to Market Your Website to Millennials

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Millennials will soon surpass the baby boomers as the largest consumer market. If you aren’t marketing your website to millennials, you’re missing out on about 21 percent of the buying power in the country. Millennials are a different breed. Having grown up with computers in the information age, they have certain expectations for the companies they do business with.

Focus on Experiences

Millennials tend to think of shopping as an experience rather than a chore. They delight in researching products, looking up reviews, and shopping around for the best price. Designing your website to be an experience rather than an advertising tool will significantly benefit you with this generation. That means entertaining and informative videos about the products you offer, lots of pictures, and witty but informative content.

The experience that millennials are looking for goes far beyond the purchase as well. They expect exceptional customer service as the norm. They expect knowledgeable and friendly tech support when appropriate. And if they don't get it, they will tell the world through review sites, hurting your bottom line.

Content is King

It’s been said for years that content is king. Content is, after all, how you get into the search engines with keyword placement and the like. But in today’s online world, content is king has a different meaning. Millennials want to feel that they are being helped or given information that is important to them.

Writing content for the search engines is no longer enough. You have to have material that is meaningful and informative. It needs to be helpful but also entertaining. And it needs to be interspersed with pictures, subheadings, and bulleted lists for smooth scrolling. You can't write content for the search engines anymore. You have to write it for millennials.

Mobile Accessibility

The vast majority of millennials are accessing the web through mobile devices rather than a computer. If your site is not mobile friendly, you're going to miss out on a considerable share of the market. Being mobile-friendly means having an easy to navigate purchasing system and content that is formatted in a way that it is easy to skim through.

The Bottom Line

If you want to be successful in today’s marketplace, you’re going to need to market to millennials more than any other generation. Leave the hype and traditional advertising behind, and then focus on providing a useful and meaningful experience for your website visitors. At the same time, you can't ignore the demands of Google and other search engines so that millennials can find your site, to begin with.

If you aren’t sure how to go about marketing to this market share in the information age, investing in some professional assistance could be well worth the time, effort, and cost. Hiring outside SEO services will be the most beneficial way for you to take advantage of this enormous market group. They can help you develop a mobile-friendly site with an experience to be craved.