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Marketing for Lawyers

Did you know that lawyers are one of the most crowded professions in the United States, and every year tens of thousands more are entering the field?  This makes it very difficult for the over 1.3 million lawyers in the United States, to make a presence in the marketplace. Advertising and SEO for lawyers can be very expensive, sometimes in the $100,000 range, and may not be very cost effective.  However, there are other alternatives which may be more beneficial to lawyers.

Lawyers of Distinction is an advertising service that is unique for lawyers because they only accept 10% of attorneys from any given state. They can help lawyers make their presence without costing them a ridiculously high budget. They can do this because they are a private lawyer vanity and marketing company. They distinguish the 20 separate areas of practice and have no political, defense bias or plaintiff affiliations.

You are probably wondering how they are able to do this. Throughout the year, they publicize their member names through online announcement, press release and in prominent editorials like The Huffington Post, The New York Times, Major News Networks and on social media. They also advertise their rosters to the legal community and general public nationally in print in Bar Journals, Trial Magazine, The New York Times, and many other avenues.

This year, Lawyers of Distinction has a new feature that allows potential clients to search for potential representation geographically or by their specialty. They then can make their own informed decision on which lawyer to hire. The site receives over 5,000 user visits per day.

Lawyers of Distinction is not a lawyer referral service, and they do not refer potential clients to specific attorneys, nor can lawyers pay for banner ads or distinctive advertisements.

Membership benefits include the following:

  • A custom genuine wood plaque and/or a translucent crystal statue.
  • Use of the Lawyers of Distinction licensed Logo and other promotional materials.
  • A customized press release for the member’s use and publication
  • Access to a private Facebook members only group for real time exchange and referrals
  • Annual member discounts of $5,000 dollars or more through their “Member Discount Program”. National vendors include Avis, Hertz, Marriott, Hilton and Southwest Airlines as well as many others.

To learn more about Lawyers of Distinction and the benefits they provide, or to apply to join, please visit their website.

Disclosure:  This post is sponsored by Diamondlinks.