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Enjoy Healthier Snacks For The Super Bowl


Enjoy Healthier Snacking on Super Bowl Sunday with Bob’s NaturalPinole Chips

Featuring protein and fiber-packed ingredients, these are the perfect game day chips.


CHARLOTTE, NC (JANUARY 2024) – Get ready for the ultimate SuperBowl snacking experience. On Super Bowl Sunday, get a serious upgrade to your snacking with the crunchiest, protein, fiber, and flavor-packed snacks on the field. According to SNAC, Americans eat about 112 million pounds of snacks on game day. Bob Gruder, CEO of Bob’s Natural says, “There is an incredible amount of snack consumption on Super Bowl Sunday. If you could have a chip that tastes as good or better than the chip that you eat now but is healthier for you, wouldn’t you rather have that? You can eat guilt-free and pretty much as much as you want with Pinole Chips.”

Bob’s Natural Pinole Chips, the MVP of your snack lineup, will allow you to stick to your New Year’s resolution and pack in the protein and fiber this Super Bowl Sunday without sidelining flavor, keeping you fueled up and ready to cheer on your team. Made with masa harina corn (pinole), these tortilla chips are packed with 10 grams of protein and 5 grams of fiber per serving, giving you a guiltless way to get your snacking in. Pinole Chips are a slow-burning fuel source and are easy on digestion. They aren’t greasy and won’t result in queasy stomach aches. Pinole chips are filling, delicious, healthy, vegan and non-GMO.  They are also the perfect pairing for the nation’s favorite game day dips.

Available in traditionalchili lime, and BBQ flavors, they’re delectable on their own — Bob’s Natural’s Traditional Pinole Chip adds a slight sweetness to the classic tortilla chip, while Chili Lime and BBQ Pinole Chips satisfy those craving a kick with a zesty mix of spice and sweetness— or paired with a variety of dips.

Bob’s Natural Pinole Chips taste delicious with almost any dip, but here are suggestions for which dip to serve with each of their protein-packed flavors:

• Bob’s Natural Traditional Pinole Chips taste great dipped in spinach artichoke dip or tomatillo salsa.
• Bob’s Natural Chili Lime Pinole Chips taste divine with mango guacamole or a mild queso dip. 
• Bob’s Natural BBQ Pinole Chips pair well with ranch or sour cream dips. 

Bob’s Natural Pinole Chips provide protein-packed, nutrient-dense Snack Fuel™ that will keep you rooting for your team all day long. The chips arebased on a recipe from the book Born to Run by Christopher McDougallwhich documents the lives of the Tarahumara people who ate pinole, an ancient grain mixture, as a staple. To craft the perfect tortilla chip, Bob’s Natural blended pinole with brown rice protein, chia seeds, Masa Harina, and dates. The result is a nutrient-dense tortilla chip with a hint of natural sweetnessDedicated to improving the health of others and paying respect to the culture that inspired its chips, Bob’s Natural dedicates a portion of its profits to the Tarahumara Children’s Hospital.


This football season is the perfect opportunity to delight in guilt-free Bob’s Natural chips which are rich in ancient grains, nutrients such as B and K vitamins, calcium, magnesium, zinc, iron, and potassium, and are dairy-free, gluten-free and non-GMO verified.

Game day pinole chips can be ordered at

About Bob’s Natural 


Bob’s Natural has perfected the tortilla chip. It’s line of healthy and tasty Pinole Chips, feature Pinole, whose main ingredient is Masa Harina (an organic corn-treated with lime), chia seeds, and dates. Bob’s Natural chips are certified 100% all-natural ingredients, non-GMO verified, and gluten-free. Bob’s Natural is committed to bringing tasty and healthy snacks to the masses. Their Pinole Chips are Snack Fuel™, offering 10g of protein and 5g of fiber per serving.  To share its success with those less fortunate, Bob’s Natural Foods donates a portion of its profits to the Tarahumara Children’s Hospital.