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When I was in NYC for Toy Fair in February I was introduced to a new line up of Nickelodeon Spongebob Squarepants toys that had me so excited, I couldn't wait to share them with you!  Spongebob is one of my favorite cartoon series and I spent many days with my son, watching episodes of Spongebob and his friends Patrick, Squidward, Mr. Crabs, Plankton and Sandy Cheeks. 

This year, Spongebob Squarepants is celebrating his 20th Anniversary!  Can you believe it?!

To commemorate this fun loving pop icon, Alpha Group has introduced this awesome assortment of toys and collectibles that will make you laugh, smile and ready for fun!

EL SEGUNDO, Calif - “Are you ready kids?”  Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the global master toy partner of Nickelodeon’s iconic and top-rated animated series, is introducing a brand-new, never-before-seen product line.  Building upon two decades of incredible SpongeBob content and fandom, these toys have evolved from the conventional preschool toy range and are certain to excite a multi-generation fan base – Kids, Tweens, Teens and Millennials.  The company’s imaginative range includes collectible pop culture figures, fun-loving novelties, plush and – for the first-time ever – SpongeBob toys that include Nickelodeon Slime!
SpongeBob SquarePants has emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999. The series has been the most-watched animated program for more than 17 consecutive years, is seen in over 208 countries and translated in more than 55 languages.  The Spring line up hitting retail now is as follows:
Slimeez with Nickelodeon Slime
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Experience the world of Bikini Bottom like never before with SpongeBob Slimeez Figures! Load each 3-inch figure with Nickelodeon Slime (included), push and watch the ooey gooey Slime ooze through the figures. Six figures are available this spring at Target, each packaged with 2oz. Slime and collectible SpongeBob cube for the ultimate blind package experience.  Will you find the rare Gold SpongeBob Slimeez? Seven figures debut in Fall.  Ages 6+, SRP: $6.99

SpongeBob StretchPants
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Play with SpongeBob in a crazy new way! Stretch his arms and legs to activate over 20 unique silly sounds and phrases from SpongeBob himself! Parents, siblings and friends can join in the fun by grabbing an arm and a leg.  Keep pulling to hear what he will say next!  The more you pull, the funnier he gets! Available on Amazon and Target for ages 4+, SRP: $24.99

Masterpiece Memes

8-inch collectible vinyl figures bring to life fan-favorite show and movie moments that have now become some of the most popular viral memes. Featuring exceptional details and window packaging for collector displays, the Spring Masterpiece Memes figures include Mocking SpongeBob, Imaginaaation SpongeBob, Surprised Patrick, Spongegar and Handsome Squidward. Available at  Amazon and Target for ages 6+, SRP: $19.99

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Young-and-old alike, dress up as your favorite SpongeBob SquarePants characters with the 20-inch soft, inflatable headwear!  Made to fit most kid and adult heads, SpongeHeads allow fans of all ages to show off their favorite characters in a silly fashion-statement!  Let the party begin!  Available on Amazon and Target for ages 6+, SRP: $12.99

Mini Plush - Bring Bikini Bottom to the toy collection with these soft, 6-inch Mini Plush friends!  These adorable little SpongeBob characters are perfect for play and display.   Six characters debut at Hot Topic and Target. Ages 4+, SRP: $7.99
SpongePop CulturePants

The 4.5-inch vinyl collectible figures celebrate and capture iconic pop culture in a unique SpongeBob way.  The Spring line includes B-Movie SpongeBob, Patrick and Dr. Plankton, based on the horror episodes from the show, as well as Old-Timey SpongeBob, Patrick and Squidward in an all-new timeless style inspired by the golden age of animation.  Available on Amazon for ages 6+, SRP: $9.99

Socialize with Alpha Group
Facebook - @AlphaGroupUS
Twitter - @TheAlphaGroupUS

Stay Connected with SpongeBob SquarePants
Facebook - @Spongebob
IG - @Spongebob
Twitter -@SpongeBob

Disclosure:  This post contains affiliate links.


  1. Wow! I can't believe Sponge Bob is actually 20 years old! I remember when it first came out. All the merchandise looks super cute.

  2. Wow, has it been that long?? My nephews love Spongebob and Patrck.


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