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Say “I Love You” in a Special Way With Squishmallows

Best Selling Toys and Pillows Say “I Love You” in a Special Way and Make a Great Complement, or Alternative, to Candy

Available Now at National Retailers and Online at

Kellytoy’s all new Valentine’s Day-themed Squishmallows are the perfect gift to make every Valentine feel special. Fern, Winnie and the rest of the Valentine #Squishmallowsquad are as lovable, huggable, and collectible as the original Squishmallows, an international toy phenomenon launched in 2017 with more than 400 characters available in more than 40 countries; 50 million have sold to date. The Valentine squad is the perfect treat for kids, tweens, collectors and toy lovers of all ages. As cuddly as they are cute, they are available now at national retail chains and online at The all-new Valentine’s Squishmallows feature more than 10 characters ranging from four to 20 inches in size (MSRP: $3.99 - $29.99, respectively).

“Who can resist a hug from a purple walrus who loves making ice cream sundaes?” asks Kellytoy CEO Jonathan Kelly. “Winnie is just one of a handful of colorful characters making up this year’s Valentine’s squad. Others include Fern, a hot pink fox who throws amazing parties; Danny, a green dinosaur who loves playing games; Sharie, a purple tie-dye sloth and amazing dancer; Sarah, a pink squirrel who is a stand-up comedian; and Reginald, a corgi who is a fearless leader and captain of the lacrosse team.

“These soft, plush Valentine gifts make great couch pals, pillows, bedtime buddies and even travel companions because they’re always ready to go anywhere with you. As with all our other special collections, we anticipate that the Valentine’s Squishmallows squad will be an especially desirable collectible for our customers.”

Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.

Kellytoy will showcase original and seasonal squads as well as brand new Squishmallows styles February 22-25 at New York Toy Fair (booth #1553).

Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, and Twitter.

About Kellytoy
Kellytoy manufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises.


  1. They are so cute! I am going to be on the lookout for that flamingo.

    1. I saw some at Walgreens but they carry them many places


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