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New Flip A Mallows are Double the Fun


So Soft, So Cuddly and so Flippable

LOS ANGELES — March 23, 2020 — Fans and collectors of Kellytoy’s best-selling Squishmallows®have yet another reason to flip out over them – the release of Flip-A-Mallows™, the newest “reversible” additions to the Squishmallows family. Available in six styles with 12 characters total, they provide the same super soft, huggable comfort, fun and surprises that make Squishmallows so popular.

The six combinations are for all ages and available in two sizes: five-inch and 12-inch (MSRP: $7.99 and $19.99, respectively) and include Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, Dawn the Fawn/Winston the Owl, Devin the Dragon/Esmeralda the Unicorn, Willow the Pegasus/Kimberly the Alpaca, and Sharie the Sloth/Hans the Hedgehog. 

Initially, Flip-A-Mallows will be sold individually at Five Below, Learning Express, and The Paper Store while other retailers are expected to add them in the coming weeks. Flip-A-Mallows three-packs (12-inch size) will be available exclusively through for $49.99. The “Fantasy” pack includes Sharie the Sloth/Hans the Hedgehog, Willow the Pegasus/Tim the Alpaca and Devin the Dragon/Esmeralda the Unicorn; the “Original” pack includes Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, and Dawn the Fawn/Winston the Owl. Kellytoy encourages its customers to follow @Squishmallows social media channels as the company will host multiple Flip-A-Mallows giveaways.

Debuting in fall 2017, more than 50 million of the delightful Squishmallows have been sold. The line has expanded to more than 475 characters and are available in more than 40 countries. In addition to its everyday, seasonal and the Flip-A-Mallows, a variety of Squishmallows styles are available including Mystery Squad (“blind” bags with scented Squishmallows inside, mystery capsules and Micromallow mystery capsules), Squishmallows Baby, Stackables, Cuddlers, and Hug Mees™. Squishmallows sizes range from 3.5 inches to 24 inches with suggested retail prices from $2.99 to $79.99, depending on the character size and style.

A snuggly alternative to high tech toys, and a great gift alternative to candy and flowers, these versatile Squishmallows make great pillows, bedtime buddies, travel companions and can even serve as a best friend in times of need to help relieve stress and anxiety.

Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.

Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube. Fans can learn about all the characters, sign up for updates and register their Squishmallows in exchange for an adoption certificate at

The shape, look, feel, and texture of Squishmallow®branded plush toys constitute Kellytoy Worldwide, Inc.’s proprietary trade dress.

About Kellytoy
Kellytoy manufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises.


  1. These are so adorable. I wouldn't mind having one for myself :)

  2. These are adorable and they look so soft! We love the Esmeralda the Unicorn!

  3. These are so cute. I wish they had these when I was a kid.


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