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L.O.L. Surprise!™ Officially Blinged-Out Collection Brings Surprises to the Bookshelf!


Insight Kids, the imprint of Insight Editions known for award-winning, innovative books for fandoms of all ages, launches Officially Blinged-Out collection of books and gifts featuring the #1 toy brand L.O.L. Surprise!™

L.O.L. Surprise!™ exploded onto the retail scene in 2016 with the signature ball that started it all, a round package that contains a mystery doll in an outrageously on-trend outfit. Fans of all ages, affectionately known as “B.B.s,” quickly clamored to collect the wide-eyed, fiercely fashionable dolls. 

Like the dolls that inspired them, each of the books and gifts in the Officially Blinged Out collection features dozens of surprises for kids to discover and share! 

The series launched with four titles on September 1, 2020:

L.O.L. Surprise!™ Book of Surprises ($14.99) Uncover fascinating details on favorite L.O.L. Surprise!™ characters, and reveal secret messages by looking through the magic mirror decoder included with the book. Features 100+ surprises including hidden pictures, secret stories, and doll-sized mini books.  

This book is truly loaded with so many surprises from hidden messages, stickers, fun projects to create and more! It inspires creativity, artistic ideas, reading, and is packed with fun.

L.O.L. Surprise!™ Photo Studio ($12.99) Unfold to reveal four Instagram-ready 3D scenes from the world of L.O.L. Surprise!™ Pose L.O.L. Surprise!™ dolls or the three included paper dolls in scenes inspired by the Insta-museum trend! Lift the flaps to reveal hidden surprises.

This photo studio is so adorable and inspires creativity with its reusable stickers, photo props, temporary tattoos and more.  Kids can create their own stories using their imagination.

L.O.L Surprise!™ Make Your Own Pop-Up Book: Fashionably Fierce ($14.99) Follow the step-by-step instructions to color and create eight pop-up scenes featuring L.O.L. Surprise!™ dolls, pets, accessories, and more! 

Allow kids to color, cut and create will add hours of fun and creativity for them.  This book has everything they need to make styli new scenes come to life.

L.O.L. Surprise!™ Bling-A-Tree Advent Calendar ($27.50) Count down to Christmas with daily surprises! First assemble a Christmas tree, then look behind a numbered flap each day in December to discover a hidden ornament. Includes several blinged-out bonus surprises too! The tricked-out tree is a picture-perfect set for an L.O.L. Surprise!™ doll holiday photo shoot.

This activity book comes with a pop up Christmas tree and 24 surprise ornaments, plus a fun blinged out bonus surprise, puzzles, codes and more! It’s a fun and unique way to count down to Christmas!

About MGA Entertainment/L.O.L. Surprise!

MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery, and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Springlings Surprise™, Num Noms™, Poopsie Slime Surprise!™, Project Mc2™, Crate Creatures Surprise!™, VIRO Rides™, Na! Na! Na! Surprise, and Zapf Creation®. Visit us at

About Insight Editions:

Celebrated for its unwavering dedication to quality, Insight Editions is a publisher of innovative books and collectibles that push the boundaries of creativity, design, and production. Through its acclaimed film, television, and gaming program, Insight strives to produce unique books and products that provide new ways to engage with fan-favorite characters and stories. Under this program, Insight has published books covering the worlds of Star Wars, Game of Thrones, The Walking Dead, Destiny, Assassin’s Creed, Halo, Diablo, World of Warcraft, and the Harry Potter films, among many others. Insight’s award-winning art, photography, and sports titles celebrate the artistry and history of a wide range of subjects that include the Rolling Stones, John Lennon, Kurt Cobain, Johnny Cash, the San Francisco Giants, and the Dallas Cowboys. Other divisions include a line of deluxe stationery products, as well as a children’s imprint, Insight Kids. For more information, visit


Visit my Facebook page at  for a chance to win your choice of one of these fun and creative books!  Comment on my Facebook post telling me which title you are most excited about and tag a few friends!  One winner will be chosen on November 7!

Good Luck!