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Walmart Launches Category First: All Natural Crayons, Arts & Crafts

 


Walmart has partnered with Sproutlings™ to offer a category first at all its stores nationwide –  natural crayons and arts & crafts. A category first in Walmart, which to date has been dominated by one brand (Crayola), Sproutlings™ brings customers premium natural crayons at an affordable price point.  


Made using natural and food-grade ingredients, and recycled and compostable packaging, Sproutlings™ is on a mission to provide the most accessible, safe, and sustainably made arts and crafts products that encourage creative & learning development for kids. 


Sproutlings is also committed to supporting the communities that Walmart supports, and will be donating 10,000 packs of Sproutlings crayons every year to help make good products more accessible.


Brand: Sproutlings

Product: First Grasp Crayons, the perfect first crayon for toddlers

Ages: 2+

Link: www.walmart.com & all US walmart stores

MSRP: $5.97

Details:

  • Unique easy to grip triangle shape

  • Natural soy and beeswax blend

  • Safe food-grade pigments for color

  • 100% home compostable and plastic-free packaging

  • 8 colors

  • Crayon dimensions: 2.24 x 0.7 inches




Brand: Sproutlings

Product: Natural Crayons, perfect for kids developing their pencil grip

Ages: 4+

Link: www.walmart.com & all US walmart stores

MSRP: $5.97


Details:

  • 30% bigger than most traditional crayons

  • Natural soy and beeswax blend

  • Safe food-grade pigments for color

  • 100% home compostable and plastic-free packaging

  • Sustainably handmade in New Zealand

  • Crayon dimensions: 3.93 x 0.39 inches


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