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Jazwares Takes Home Prestigious “Toy of the Year(R)” Award and Mattel Honored with “People’s Choice” Award


This is so exciting as I’m a HUGE Squishmallow fan!

Squishmallows by Jazwares and Monster High Skullector Line by Mattel, Inc. received top honors today, taking home the Toy of the Year® (TOTY®) Awards’ coveted overall “Toy of the Year” award and “People’s Choice” honor, respectively. A representation of the most creative, imaginative, and fun products perfect for gifting this holiday season, The Toy Foundation™ (TTF) previously announced the product category winners at the 2023 TOTY Awards celebration in September.


Squishmallows earns the “Toy of the Year” recognition for the third year in a row, a testament to its global fandom that continues to capture the hearts of millions of children and adults alike. Also named “Plush Toy of the Year” and “Collectible of the Year” during the awards celebration, Squishmallows has more than 2,500 personalities to deliver immense comfort and joy through its soft, squeezable plush toy design.


Determined solely by consumer votes, the Monster High Skullector Line of dolls earns the “People’s Choice” recognition. This limited-edition line of collector dolls reimagines horror icons and popular entertainment properties through the lens of Monster High. Each doll’s premium fashions and styling, displayable packaging, and hidden easter eggs has created a devoted fan base.