Bum Phillips: The Coach Who Changed the Game – ‘Luv Ya Bum!’ Premieres Nov 25

 

Luv Ya Bum!

"Winning is only half of it…having fun is the other half"

Winner of the 2025 SXSW Film Festival Audience Award for Best Documentary

Featuring rare, archival footage and impactful interviews with football legends including 

Earl Campbell, Dan Pastorini, Peyton Manning, Sean McVay, Terry Bradshaw, Jerry Jones, J.J. Watt, Von Miller, DeMarcus Ware, 

and Bum’s son and grandson, NFL coaches Wade and Wes Phillips 

YouTube TRAILER

Available to stream on all major digital platforms nationwide starting November 25

Pre-Order Now Available at Apple TV & Pre-Order at Fandango

 

ABOUT: Set against the backdrop of a booming 1970s Houston, the documentary chronicles how Bum Phillips transformed the reeling Houston Oilers into playoff contenders and sparked the beloved “Luv Ya Blue!” movement. Known for his trademark cowboy hat and folksy charisma, Phillips led with authenticity, loyalty, and a deep belief in his players, redefining leadership in professional sports and leaving a legacy that continues to resonate through NFL generations and beyond. 

Narrated by Dennis Quaid

Produced by Vance Howard, Paul Jensen of Texas based companies Lucky Number 8 Productions along with David Hartstein of Blue Suitcase. 

Directed by Sam Wainwright Douglas, David Hartstein and Andrew Miller and co-edited by Sam Wainwright Douglas and Don Swaynos. 

Acclaimed photographer Mark Burns filmed the documentary's interviews.

Distributed by Blue Harbor Entertainment

I was given the opportunity to screen Luv Ya Bum, and I loved it. It reminded me of the old sports documentaries I grew up watching. I learned a lot about Bum, not only as a coach but what a great human being he was. If you love sports and football, or a great documentary, definitely check it out.