Lock Out Pet Odors For Good

 

Got Pets? Red Rocket Pets' Patented TWIST’R® Technology Locks Out Pet Odors For Good

Las Vegas, NV (January 2026) — Across millions of American homes, the joy of pet parenting comes with a stubborn and often embarrassing downside: lingering odors that refuse to disappear. In a recent report cited by The New York Times, nearly 79% of U.S. pet owners say their home has a noticeable pet smell, with almost half told outright that their space reeks of pet urine or litter box odors.¹ With roughly two-thirds of U.S. households owning at least one pet, odor control has evolved into a widespread quality-of-life issue rather than a minor inconvenience. Addressing this growing concern is Red Rocket Pets, a design-forward pet care brand powered by patented TWIST’R® technology that eliminates pet odors at the source instead of masking them.

The problem is especially familiar to cat owners. Litter boxes generate concentrated odors that can escape quickly and spread through living spaces, clinging to furniture, fabrics, and carpets even with frequent scooping. Many traditional solutions rely on disposable liners, refills, or fragranced products that offer short-term relief but allow odors to seep out over time. The result is a cycle of frustration, recurring costs, and the constant worry that guests will notice.

Red Rocket Pets was created to break that cycle. At the heart of the brand is its patented TWIST’R technology, an engineered mechanism designed to physically lock away odor compounds before they can escape into the air. Instead of covering smells with scents, TWIST’R creates a controlled seal that prevents odor from spreading, delivering a consistently fresher home environment day after day. The technology is simple to use but highly effective, addressing the root cause of the problem rather than its symptoms.

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“We built Red Rocket Pets not just to cover up smells, but to eliminate them completely,” says Tom McConnell, Founder and CEO. “Pet parents love their animals, but they should not have to live with the stigma or stress of a home that smells. When odor is truly gone, everything about pet ownership feels better.”

That mission resonates at a time when American homes are doing more than ever. Living spaces now double as offices, content studios, and social hubs, making cleanliness and air quality increasingly important. As demand grows for smarter, more effective solutions, the global pet odor control and cleanup products market is projected to approach $9 billion by the end of the decade.² Consumers are clearly searching for alternatives that work better and last longer.

Red Rocket Pets distinguishes itself through both performance and design. Its reusable, high-capacity construction is built for real households, holding more waste while reducing the need for frequent replacements. That translates to lower long-term costs and less plastic waste compared to disposable-heavy systems. Durable, premium materials make the products easy to clean and built to last, aligning with a growing preference for sustainability without sacrificing convenience.

The brand’s cat-focused engineering is intentional. While all pets can contribute to household odors, litter boxes remain one of the most persistent challenges. Red Rocket Pets’ system is specifically designed to handle the intensity of cat waste, making it particularly effective for multi-cat homes where odor control can feel like a losing battle. The result is a solution that fits seamlessly into daily routines while delivering noticeable improvements in air quality.

McConnell believes modern pet parents expect more from the products they bring into their homes. “People are done with quick fixes,” he says. “They want smart design, long-term value, and solutions that respect both their living space and the environment. That’s exactly what Red Rocket Pets was built to deliver.”

As pet ownership continues to rise in the United States, keeping a clean, welcoming home is more important than ever. Red Rocket Pets’ approach is simple but powerful: eliminate odors at the source with its patented TWIST’R technology, giving fur parents the freedom to love their pets without compromise. Red Rocket Pets products are available online at redrocketpets.com and at major retailers nationwide. Right now, pet owners can take advantage of special bundle deals and promotions available at redrocketpets.com/collections/bundles, making odor-free pet care more convenient and affordable than ever.

About Red Rocket Pets: 
Driven by innovation and real-world insight, Red Rocket Pets develops practical pet care products that make everyday life easier, cleaner, and more enjoyable for people and their pets. Founded by the McConnell family, Red Rocket Pets brings over 50 years of experience in pet and consumer product development. Proudly made in the USA, its products are available at redrocketpets.comand through major retailers including Amazon, Chewy, Walmart, and Tractor Supply. Red Rocket Pets’ mission is to create innovative, meaningful products people truly use—identifying everyday pain points and delivering smart, effective solutions.

Please visit www.redrocketpets.com for more info.